Failure to Launch? It Can Happen to You. Suck It Up and Deal With It

Photo by Jose Francisco Fernandez Saura from Pexels

You’ve built the world’s greatest app, written the most exciting article ever put to paper, or maybe you’ve developed the most useful gadget that humanity has ever seen. You get ready, polish it up, and release it to the world. Your expectations soar as you wait for the cash to start rolling in.